Imtiaz Ali signs his first-ever brand endorsement deal for an electronic device

Mumbai: In Bollywood, actors are known to rake in big moolah from their many brand endorsements. And looks like now director Imtiaz Ali too has joined the bandwagon of stars becoming brand ambassadors.

Our sources say that Imtiaz will be seen in an ad of an electronic notebook/tablet company. And it was after some hard convincing from photographer friend Atul Kasbekar and whose premium agency Bling handles his work that the filmmaker agreed to sign on the dotted lines.

A source informs, "Imtiaz has signed his first endorsement deal. Earlier too he had been approached for many brands. However, he preferred to stay away from this space. Imtiaz has a massive fan following and Atul Kasbekar convinced him that the product in question belongs to his intelligent space. After much deliberation, the director finally agreed."

Atul, whose premium agency Bling! handles Imtiaz, says, "Imtiaz Ali is a huge brand in himself and has grown over the years. We don't want him to be associate with any product that he wouldn't himself use or believe in."

Bling as a talent management company has done a stellar job of building brands out of our various Bollywood stars like Farhan Akhtar, Vidya Balan, Shahid Kapoor and Sonam Kapoor.