Real Or Fake: Did Alia Bhatt Model For A Pakistani Clothing Brand? Netizens Slams Viral Ad Campaign

A Pakistani clothing label is facing strong criticism online after using AI-generated images of Alia Bhatt to advertise an ethnic wear collection. The posts appear on Instagram, where the brand presents Bhatt as a model for several outfits. Social media users question consent. Many also raise concerns about ethics around AI and celebrity images.

The Instagram carousel from Wajayesha Official shows several pictures in which Alia Bhatt's likeness appears in different traditional designs. The caption on the post reads, "Even Alia Bhatt likes our pure sheesha silk collection!! Colour can be customised, book your order now," suggesting endorsement of the collection. The account positions the visuals as promotional material.

AI-generated images of Alia Bhatt by Pakistani brand trigger online criticism
Under the post, Instagram users accuse the Pakistani brand of using Alia Bhatt's image without authorisation. One comment states, "This is AI I will send this to her." Another person writes, "This is fake ai cheap marketing." A third user reacts sharply, saying, "Shame on you. Atleast your country should know laws you can't use someone's images without her permission secondly your country is so poor that you don't even have a beautiful model in your country to promote your brand have some self respect."

The label replies to at least one critical comment and appears to invite further attention. Responding in Hindi, the brand writes, "Viral karein please ki unku bhi pata chal jaye (Please make this post viral, so Alia also finds out)." The exchange fuels more debate, with many viewers arguing that the response dismisses serious concerns about consent and intellectual property.

AI-generated images of Alia Bhatt recreate earlier public appearances for Pakistani brand. The AI-generated images mirror Alia Bhatt's earlier public outings rather than new photoshoots. One visual recreates Bhatt's walk at the L'Oréal Paris runway in 2024, which had drawn wide attention. Another image is based on Sabyasachi-inspired looks, including elaborate jewellery and a choker. A further picture copies Bhatt's appearance at the Gucci show during Milan Fashion Week in February 2026.

In each AI image, Alia Bhatt is shown in different colours and styles associated with the collection. The outfits include burgundy, teal, black and lavender options in what the brand describes as "pure sheesha silk." The designs follow an ethnic wear theme. Viewers highlight how convincingly the AI renders Bhatt's face, raising worries about misrepresentation.

Alia Bhatt has not publicly commented on the posts at the time of writing. Bhatt is known for roles in films such as Darlings and Gangubai Kathiawadi, and for global collaborations including work with Gucci. There is also current interest in Bhatt's upcoming project Love and War, which adds to public focus on Bhatt's image use.

This situation unfolds amid increasing use of AI-generated imagery on social media and in advertising. Questions persist about consent, deepfakes, and the legal status of AI re-creations of public figures. DISCLAIMER: This report discusses viral social media content and AI-generated imagery that has not been independently verified. Reader discretion is advised regarding the authenticity of the visual representations mentioned.