Nidhhi Agerwal Stuns In Saree As She Inaugurates A New Flagship Jewellery Store In Hyderabad

Hyderabad, April 19, 2026: Actor Nidhhi Agerwal inaugurated Aarnora Jewels' first flagship showroom in Secunderabad, marking the brand's entry into Hyderabad's competitive jewellery market.

The launch event saw a strong turnout of guests and jewellery enthusiasts, with Agerwal at the centre of attention as she unveiled the store and explored its latest collections. Dressed in a striking orange saree, she brought a vibrant, elegant presence to the occasion, interacting warmly with attendees and media while adding a distinct touch of glamour to the launch.

The brand is a new-age label focused on 92.5 fine silver jewellery, catering to consumers looking for versatile and affordable alternatives to gold. It offers designs suited for both everyday wear and special occasions, combining traditional influences with contemporary aesthetics.

Founder Saahil Guptaa said Aarnora is built on the idea of making jewellery more wearable for daily use. With rising gold prices, it aims to position silver as a practical yet stylish option for modern consumers.

Located near Paradise Circle in Secunderabad, the showroom introduces a differentiated retail concept in a market largely dominated by gold jewellery. The collections include temple-inspired designs as well as modern occasion wear, crafted in 92.5 silver and often finished with gold plating and stones.

As part of its launch offering, the brand is providing a 77% assured exchange policy on silver jewellery, along with a flat 25% inaugural discount. It also follows an MRP-based pricing model aimed at ensuring transparency.

Backed by the SGBL Group, the brand plans to expand its presence in the value jewellery segment, with a focus on affordability, design, and everyday wearability.